The experience directly influences the user’s feelings/emotions on a product or service.

User Experience, from my angle, is self-definitive. When a human (user) interacts with something, that action generates an experience. Science informs that if you supply an action, an equal or opposite reaction will occur.

The user, meaning the humans behind these actions, by nature, will search for the easiest, most efficient way to complete a task. The more complex that process is, the less likely they will feel great about repeating that workflow. Along with that frustration, the user may begin to lose confidence in your product, even relating that to your company as a whole. When you lose confidence, you break emotional ties. Building blocks not included.

To prevent the above, we must utilize our talents, knowledge and life experiences to develop processes that live to solve problems. We rely on our self-discipline to evolve our skills beyond what tradition can teach and it’s that inner drive that can, literally, change the face of our world.

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